November 2014

Green Initiative

A lot of misconceptions exist about the go green initiative. Many confuse it with appealing to the environmentally concerned consumer base or maintaining a certain public perception or simply avoiding the wrath of the pressure groups. The term means applying the concept of renewable, sustainable, and environment friendly products, processes, and energy.

The current generation is facing the brunt of the many environmental issues that our world faces, but it’s not just the current generation who has to face the issues but the future generation that are to come. Unless we do something about our environment, our future generations will be faced with major environmental issues.

Safeguarding Our Future

Every individual is responsible for safeguarding our atmosphere. Some of the environmentally conscious individuals have taken their ideals and incorporated them into their work places and business processes. Slow but steady growth of the green initiative is been witnessed in the business world. More and more organizations are replacing their traditional practices with more eco friendly processes.

Corporate Role

A few small things that every business is expected to do is using greener practices in daily routines, such as, conserving energy and avoiding paper wastage, and more importantly using eco friendly stationary. Adapting to eco friendly writing instruments in daily lives has a huge impact on the overall green initiative in saving our environment.

Each year, hundreds of millions of writing equipment is needlessly wasted, all pilling up in the landfills. Purchasing green writing equipment made from recycled raw materials is detrimental to the overall welfare of our environment. Businesses use a huge amount of writing instruments, thus it’s important to shift to eco friendly methods.

Businesses have a significant influence on the general public. If an organization has taken up a strict green initiative, the employees would eventually be influenced by the positive role of their company. These individuals would then spread awareness further into their homes, families and even to their friends and peers. 

Organizations dealing directly with a huge customer base can enforce greener ideals into their customers. Thus creating awareness among their customers, who might even adapt to the positive ideals and slowly incorporate them into their own lives.

All businesses have a responsibility to give back to the society, some call it corporate social responsibility, while others something else. The fact is that we are responsible for the current state of our environment and we are the ones who can change it for the better.

Advantage of Eco Friendly Stationary

Hence, we can start now with small steps such as replacing our normal stationary with eco friendly writing instruments. Companies can even involve them into their giveaway bundles, whether they are being given to customers, clients, etc. It can even help the company boost its image in the corporate world and in the process make a difference where it matters. 

Companies can even have their brand logo and name printed on these eco friendly writing instruments, creating awareness of their brand and the environment at the same time.

Employee Motivation

No amount of money can buy happiness in its purest sense. Workers deserving of praise should be acknowledged amongst their peers. Thus companies have started giving away symbolic gifts to their top performing workers. These gift items may not hold significant monetary value but can have a possible effect based on its sentimental value.

Symbolizes That Company Cares

A house shaped money box is the perfect gift for a company’s top employees. It symbolizes that the company cares about them and makes them realize that their efforts matter and how all the effort and hard work they put into the company is being noticed and they are being appreciated.

Being singled out to receive a house shaped money box among other gifts empowers the employee in the sense that they are being acknowledged by their seniors in front of their peers. No amount of money can buy satisfaction the way respect does. Every individual wants to be respected by the people that matter to them. Receiving a house shaped money box brings prestige and respect from the upper echelons of the hierarchy.

The Perfect Gift

A house shaped money box can also be a wonderful item for almost every house hold. It teaches the value of planning for tomorrow. How having a contingency is important and the little ones in the home simply adore such a thing. The lesson that can be derived is how hard work and intelligent planning can create a positive outlook on the future. 

A customized house shaped gift is also a constant reminder of how the organization cares about its workers. The name of the company on the money box would constantly evoke positive emotions and feelings, slowly building a sense of loyalty and affection towards the organization. The house shaped gift box is a creative gift and a quick witted way to tell that one day they could be rewarding individuals working under them and how these small gestures go a long way. 

A lot of young workers are saving money to purchase a house for themselves or their family and the gift is a wonderful positive reinforcement. 

Companies can also giveaway these house shaped boxes to clients and customers in their giveaway bundles. Everyone loves a cute house shaped gift. The gift would go a long way in advertising the brand name and marketing their services in a cheap and efficient manner. Giving away promotional items have become a norm for almost all companies regardless of their size or industry, it’s all a matter of what to give away rather than to give or not to give.