October 2014

We all love our morning cup of coffee or tea. It’s that one fix that we all need. But what happens if we are running late to work? Are we expected to skip the sweet nectar of the gods that energizes us and starts our day on the right foot? The answer is a traveling mug. The key to a good travelling mug is it mustn’t spill while keeping the temperature of the inner content constant for long periods of time, whether traveling in a train, bus or a car.

On The Go

Nowadays a wide variety of thermal mugs are available, in different shapes, sizes and color. But the most important aspect of such a mug is the thermal insulation. Thermal insulation is extremely important as these mugs are used outdoors. Large travel mugs are getting extremely popular, and even their indoor usage is increasing. Workers prefer thermal insulated mugs because they can store large quantities of coffee or any other beverage, and have it at their own pace while working without the worry of it cooling down.

Though, the price of a thermal insulated mug may be higher than a normal traveling mug, but if a traveling mug cannot maintain the temperature of the content in it then it is a complete waste, especially for those living in colder regions or during winter seasons. Paying a slightly higher price for an item that will last in the long term is a better investment than saving a bit of money on the cheap mug which wouldn’t serve its main purpose or isn’t durable.

Green Initiative

For any business having a positive image is everything. In today’s world, a huge emphasis is given to taking care of our environment and many companies are choosing to go green in their efforts for a better tomorrow for the generations to come after us. Traveling mugs are a greener initiative in the sense that they are reusable as compared to the alternative – disposable styrofoam cups.

Cheap and Easy Advertisement

Customized traveler mugs also provide companies a cheap way to advertise their brand name and they can be quite cheap for companies who are purchasing in bulk quantities. These traveling mugs are taken everywhere by people using it and are mostly visible to everyone around, thus providing decent exposure to the brand.

Customized traveler mugs can also be a wonderful tool in promoting your business. Aside from giving these mugs to employees, customers simply love getting give away. Giving away these mugs with the logo on the company to potential clients is also another brilliant way to get the name of the brand into the minds of other people. 

A lot of companies are involved in giveaways to their employees, customers, and even clients. These giveaway items can be wall clocks, calendars, caps, shirts, etc. But the utility derived from a quality traveling mug is significantly higher than any other item possible. It is the perfect promotional product for a company to invest in. 

Almost all companies spend a small fortune on marketing their brand name and their goods or services. The competition in every field keeps on growing, pressurizing companies to invest heavily in marketing. However, not everyone can afford to run ads on TV or purchase billboard space. For such companies, marketing through merchandize is the best option.

Marketing On The Go

However, there are still a lot of ways to market a company and its brand, that too without breaking the bank. A lot of companies sell promotional items in bulk quantities with the option to customize it with the brand name or logo. It’s simply about choosing the right items and distributing them among the right people. And all this is a cost effective method of marketing the brand name.

Traveling pads are an extremely popular item and have slowly replaced the briefcase. Everyone carries a bag or a pad with them regardless of age, gender, and even social class. These pads can be the perfect traveling brand ambassadors.

Laptop Bags

Laptops have replaced desktop computers during the last decade. Their popularity is constantly increasing due to the mobility and accessibility they provide to the users. And with the laptop comes the bag in which a laptop is carried. The point of the laptop is so it can be carried around anywhere with the user. Hence, a company can purchase laptop bags or pouches with their brand name or logo printed on, for their employees, partners, and customers. When these people travel anywhere, they will automatically market the company’s brand.

Travel Pads

Another recent trend that has picked up is carrying conference pads. These pads are extremely accessible and useful. They can carry up to the size of A4, which is the most standard size of paper. Individuals can efficiently carry their paperwork, presentations, reports, etc. It even has the option for USBs, CDs, pens, etc. A lot of traveling pads are sold in bulk as promotional items, which the company can acquire and use as giveaways.

Tablet and Phone Covers

Nowadays, every single individual carries a smartphone or a tablet. These devices can be used to perform almost all of the operations which a computer does. People spend a lot of money on phone and tablet cases to protect their devices. The first thing a person notices on a public transport is that everyone is engrossed in their electronic device, listening to music, watching movies, or even reading books. And all the other person sees is the back of the cover. Companies can have good quality cases and have their brand name or logos printed onto them and distribute them along their employees and clients. The people using these devices will be marketing the brand name from the back of their electronic devices.

All these items mentioned above literally become traveling brand ambassadors. Whether you walk into a coffee shop, a subway train or an elevator you are likely to see at least one of these items if not all of them at the same time.